Many sites never say, in one place, the basic facts: what you do, who you serve, where you work, how long you have been doing it, and how to contact you.
Put the basic facts where a visitor can find them
A fact sheet is a short, public page or clearly marked section on your site. It is useful when your service names, locations or contact details are scattered across several pages. Treat it as an editorial source of truth for your team, then check important profiles against it.
- What it does
- Booking and billing software for small clinics
- Who it serves
- Clinics with 1 to 10 doctors
- Where
- Pune, India
- Contact
- Contact form on its website
- Last checked
- When the owner approved this version
Attach an owner and a source to each claim
What the page says in plain words.
Where the business confirms it: a product page, policy, contract or knowledgeable owner.
A new location, changed service, phone number or pricing update.
Leave out a number or superlative if nobody can support it. A precise boundary, such as “serves clinics with 1 to 10 doctors,” is more useful than saying “solutions for everyone.”
Update the page once, then reconcile the copies
- Get approval for the new fact.Record who confirmed it and when.
- Update the website.Check the homepage, relevant service pages, contact page and FAQ.
- Check the profiles you manage.Correct older versions of the same detail and save a list of changes.